Berliet had been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was probably none to miss a tip: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was with the same quality as the Us steel used for the Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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