Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single sort of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to creating a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational damage to the company.
The factory was set up to make the "Berliet Type VB" at the rate of 100 cars each day which would have recently been an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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