Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single style of truck and a single kind of car, which represented a journeying from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received inside March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have already been an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.
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