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Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was your 5 ton CBA that had served the media so well during this war.

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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a tip: rather than devote time period and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when it had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was of the same quality as the United states steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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