JHM 1970 1453 Vallauris Autocar Berliet

Berliet had been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single type of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during the war.

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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational harm to the company.

Berliet 1940

Berliet TRH 320 6X4 Mes Berliets

The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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