Berliet has been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was don't buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single form of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was the 5 ton CBA that had served the nation so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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