Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when that had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars per day which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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