Berliet had been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a departure from his pre-war current market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote time and engineering talent to having a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to develop the "Berliet Type VB" with the rate of 100 cars per day which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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