Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single sort of car, which represented a journeying from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to possessing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received in March 1919 when it had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars each day which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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