Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a starting from his pre-war current market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was probably none to miss a trick: rather than devote time and engineering talent to creating a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.
The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target under any circumstances. The rapid drop-off successful for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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