Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a travel from his pre-war current market strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not just one to miss a technique: rather than devote period and engineering talent to making a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when this had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was on the same quality as the Us steel used for the actual Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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