Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a leaving from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during your war.
The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received in March 1919 when the item had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was on the same quality as the North american steel used for your Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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