Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during the actual war.
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to making a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when this had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.
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autos photos: VOITURES DE FRANCE BERLIET 1895 1978
The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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