Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a travel from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during the particular war.
The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when this had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
autos photos: VOITURES DE FRANCE BERLIET 1895 1978
The factory have been set up to develop the "Berliet Type VB" at the rate of 100 cars per day which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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