Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
Prior to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the actual Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single form of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a key: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.
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