Berliet had been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the particular Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a journeying from his pre-war current market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a key: rather than devote period and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when the idea had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.
The factory were being set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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