Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the country so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when that had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to create the "Berliet Type VB" for the rate of 100 cars every day which would have been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.
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