Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single form of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the media so well during your war.
The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when this had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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