Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single form of truck and a single form of car, which represented a departure from his pre-war current market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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