Berliet has been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became your Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was not buying all the vans the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the media so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to having a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking companies.
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