ancien phare de La Coubre

Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the particular Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single style of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during the war.

ancien phare de La Coubre

The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time period and engineering talent to having a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars each day which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.

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