Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was not buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when this had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
The factory were being set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's merely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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