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Berliet has been a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.

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Ahead of World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single kind of truck and a single style of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.

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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not merely one to miss a technique: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational damage to the company.

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The factory were being set up to make the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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