Berliet has been a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a departure from his pre-war current market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during the actual war.
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote time period and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars daily which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.
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