Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no more buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a departure from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received in March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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