Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single kind of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a technique: rather than devote time period and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when that had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.
Berliet Cruisair 2 PX37 39;1969–82
2008 Toy Trucker amp; Construction Show Photos
The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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