Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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