Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when that had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to develop the "Berliet Type VB" at the rate of 100 cars per day which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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