Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed appropriate. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was don't buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single style of truck and a single type of car, which represented a departure from his pre-war market place strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not just one to miss a trick: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.
The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars each day which would have been recently an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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