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Berliet has been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single type of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the united states so well during the particular war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was probably none to miss a technique: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the banks.

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