Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became the Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during your war.
Berliet GLR 200 0f 1976 in the Tour de Bretagne 2014, France Stock
The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's simply passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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