Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single type of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when it had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational destruction of the company.
Berliet prewar, gallery gt;gt;gt;Berliet VL 1920 torpedo, front view
Les couleurs sont approximativement celles des premiers autocars d
The factory have been set up to generate the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have recently been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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