Berliet has been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to produce the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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