Berliet was a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a leaving from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to generate the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors along with the firm therefore fell to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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