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Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.

Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the particular Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during the actual war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a trick: rather than devote occasion and engineering talent to having a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when that had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.

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