Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the particular Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single form of truck and a single kind of car, which represented a leaving from his pre-war current market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a trick: rather than devote occasion and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when it had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to create the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.
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