Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single style of truck and a single style of car, which represented a journeying from his pre-war current market strategy. The single truck where Berliet focused was the 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when the item had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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