Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the actual Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was don't buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single type of truck and a single type of car, which represented a travel from his pre-war current market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the world so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when the idea had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's only passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and also the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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