Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single type of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the world so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a key: rather than devote time period and engineering talent to creating a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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